My journey began with the Minecraft craze of the early-mid 2010s, volunteering to moderate and support Minecraft servers. In 2016, I fell in love with streaming on Twitch and building connections and a community around games we all loved playing.

In 2016, I founded 95 Degrees - bringing together all of my friends from Skype, Twitch, Twitter and Minecraft into one group on Discord, a new-at-the-time social platform with high-quality voice chat and features like bots. As Discord rapidly grew in the following years, so did 95 Degrees - growing by 1000 members in one month. Despite this rapid growth, the tight-knit community aspect persisted - spawning a podcast, gaming tournaments, and offline meetups.

Since 2019, I've been bringing my expertise to game developers, event organisers, and big dreamers - from bringing Tower Unite to its all-time peak player count at PixelTail Games to helping Cubed! increase its funds raised by 480% in three years.