Nathan S - Community Manager, Social Media Manager

Up until March 2021, all branding for my Discord server, 95 Degrees, replicated Discord's default colour scheme - white text on a dark grey background.

But after 5.5 years, it was time for a full branding refresh - gone were the solid grey backgrounds, and in came bright, vivid, peaceful blue gradients across all parts of the 95 Degrees branding:

Server icon
Server banner
4x Bot icons
Social banners
Website Redesign
Join banners
Podcast overlay
Merch

Up until March 2021, all branding for my Discord server, 95 Degrees, replicated Discord's default colour scheme - white text on a dark grey background.

But after 5.5 years, it was time for a full branding refresh - gone were the solid grey backgrounds, and in came bright, vivid, peaceful blue gradients across all parts of the 95 Degrees branding:

Server icon
Server banner
4x Bot icons
Social banners
Website Redesign
Join banners
Podcast overlay
Merch

Up until March 2021, all branding for my Discord server, 95 Degrees, replicated Discord's default colour scheme - white text on a dark grey background.

But after 5.5 years, it was time for a full branding refresh - gone were the solid grey backgrounds, and in came bright, vivid, peaceful blue gradients across all parts of the 95 Degrees branding:

Server icon
Server banner
4x Bot icons
Social banners
Website Redesign
Join banners
Podcast overlay
Merch

The gradients for the new design were created in Adobe After Effects, and icons were created in Adobe Photoshop.

Other parts of the 95 Degrees visual language were updated too, like the yearly anniversary celebration - the 95 Degrees Mashup.

The rebrand's reception was overall positive.

95 Degrees Community Rebrand

Designing a New Era for the Community

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