Nathan S.

Community Manager

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Nathan S.

Community Manager

Home

About

Portfolio

My Story

Say Hello

Nathan S.

Community Manager

Home

About

Portfolio

My Story

Say Hello

Nathan S.

Community Manager

Representing Brands Offline at EGX

Introducing EGX Attendees to PICO

While working with client PICO, ByteDance's VR sub-brand, I was invited to help bring the PICO VR experience to TikTok's booth at EGX 2023 - a huge annual gaming convention in London. Attendees had the opportunity to test an unreleased rhythm game on the system, with high scores marked on a leaderboard. At the end of each day, the attendee with the highest score took home a PICO 4 system.


Priorities & Goals

  • Capture footage of the PICO booth at EGX and other establishing shots of the venue

  • Work alongside the PICO team to demo the PICO 4 VR headset to EGX attendees

  • Produce short-form video content for PICO socials with fast turnarounds

  • Work closely with the editor to rapidly produce and publish EGX-related content on-site

  • Meet with PICO and VR KOLs

  • Interview attendees and KOLs about their experience

While working with client PICO, ByteDance's VR sub-brand, I was invited to help bring the PICO VR experience to TikTok's booth at EGX 2023 - a huge annual gaming convention in London. Attendees had the opportunity to test an unreleased rhythm game on the system, with high scores marked on a leaderboard. At the end of each day, the attendee with the highest score took home a PICO 4 system.


Priorities & Goals

  • Capture footage of the PICO booth at EGX and other establishing shots of the venue

  • Work alongside the PICO team to demo the PICO 4 VR headset to EGX attendees

  • Produce short-form video content for PICO socials with fast turnarounds

  • Work closely with the editor to rapidly produce and publish EGX-related content on-site

  • Meet with PICO and VR KOLs

  • Interview attendees and KOLs about their experience

While working with client PICO, ByteDance's VR sub-brand, I was invited to help bring the PICO VR experience to TikTok's booth at EGX 2023 - a huge annual gaming convention in London. Attendees had the opportunity to test an unreleased rhythm game on the system, with high scores marked on a leaderboard. At the end of each day, the attendee with the highest score took home a PICO 4 system.


Priorities & Goals

  • Capture footage of the PICO booth at EGX and other establishing shots of the venue

  • Work alongside the PICO team to demo the PICO 4 VR headset to EGX attendees

  • Produce short-form video content for PICO socials with fast turnarounds

  • Work closely with the editor to rapidly produce and publish EGX-related content on-site

  • Meet with PICO and VR KOLs

  • Interview attendees and KOLs about their experience

Execution

My team and I brought all the necessary equipment to the event (including laptops, phones, tripods and paperwork) and produced multiple pieces of always-on content for PICO, including a piece where attendees and KOLs review their experience with the unreleased game and the VR headset.


While EGX attendees stood in the queue to try the PICO 4, I introduced them to the PICO 4 headset and explained its features, appeal and advantages.